Resources
Useful things. Free.
Assessments, guides, tools and experiments for owner-founders building better businesses. Most of it is free and needs nothing from you.
Start here
Three short assessments that tell you something useful about your business.
Free
The Good Business Score
How good is your business — really? Score your business across ten areas in about ten minutes.
Start the scoreFree
The Founder Freedom Score
How dependent is your business on you? Find out where you sit on the journey from trapped to free.
Find your scoreFree
The 10-Hour Challenge
What would you do with an extra 10 hours every week? List what you do, then decide what to keep, delegate, automate, simplify or stop.
Start the challenge
Guides
Practical guides on the things founders actually wrestle with.
Free
The Founder's AI Toolbox
The tools we actually use, what each one is best for, and how to get value from it quickly.
Open the toolboxFree
The Founder's Personal Board
Five people every founder should have around them — and how to build your own board.
Build your boardEmail required
Growing a Good Business
A practical guide to building a better business rather than simply a bigger one.
Coming soon
Email required
13-Week Cash Flow
A simple rolling cash model and how to actually use it.
Coming soon
Email required
Build a Sales Machine
Turning ad-hoc selling into a repeatable system.
Coming soon
Email required
Your First 20 Employees
Hiring, structure and leadership as a small team grows.
Coming soon
Email required
25 Numbers Every Founder Should Know
The numbers that tell you what is really happening in your business.
Coming soon
Email required
Fund Growth Without Losing Control
The options for funding growth, and what each one really costs.
Coming soon
Tools
Simple rituals and templates you can use this week.
Free
The One-Page Business
Your whole business on one page: why, who, problem, promise, proof, numbers, bottleneck, 90 days.
Open the template
Labs
Real Good Things experiments and what we learned.
Useful before capture.
We don’t think everything useful needs to start with an email address.
Most of our tools are free.
Most don’t even ask who you are.
We’d rather give you something genuinely useful today and hope you remember Good Things tomorrow.
How this works.
Most of what we publish is free and needs no email address.
A few complete reports and templates ask for an email so we can send them to you.
We won’t spam you.
Sometimes the constraint is capital.
If the thing standing between your business and its next stage is money rather than method, we invest our own.