Good businesses sometimes just need someone to believe in them.
Straightforward commercial funding for established businesses with an opportunity to grow.

We’re interested in the numbers.
Tell us the story behind them.
Businesses don’t always fit neatly into boxes.
An opportunity can appear quickly.
Stock becomes available.
A new customer arrives.
Equipment is needed.
Working capital gets stretched.
Growth rarely happens in a perfectly straight line.
Where is your business today?
Where are you trying to take it?
What is the opportunity?
How could funding help?
Opportunity capital for established businesses.
When a profitable opportunity arrives before the cash does, we’d like to hear about it.
Good businesses.
Clear opportunities.
Short-term capital.
Our ideal funding partner is an established business that already works — but has identified a specific opportunity where access to capital today could create considerably more value tomorrow.
The business doesn’t need rescuing.
The opportunity needs funding.
This sounds like us.
Stock & inventory
“We’ve been offered stock at a great price and know we can sell it — but we need to move quickly.”
Ideal for eCommerce businesses, wholesalers, distributors and retailers with proven sales and margins that need short-term capital to purchase stock.
A big customer order
“We’ve won the business. Now we need to fund delivery.”
For established companies that have secured a significant order or contract but need to fund stock, production, people or other costs before the customer pays.
A time-sensitive deal
“The opportunity is here now. Our cash catches up later.”
For businesses presented with an unusually attractive commercial opportunity where waiting for normal cash flow could mean losing the deal.
Seasonal demand
“We know the demand is coming. We need the stock before it arrives.”
For established seasonal businesses with predictable trading patterns that need to build inventory ahead of peak demand.
Equipment that creates more capacity
“We can do more business. We just need the capacity to deliver it.”
For businesses where purchasing equipment or other productive assets can directly unlock additional revenue, margin or capacity.
A working-capital timing gap
“The business is healthy. The timing isn’t perfect.”
For good businesses where supplier payments, stock purchases and customer receipts don’t always happen in the right order.
The business already works.
The capital helps it do more.
We fund the opportunity.
Not the problem.
Sometimes a business needs capital because something has gone wrong.
Sometimes it needs capital because something has gone right.
Something has gone right.
- A big order.
- A great stock opportunity.
- A new customer.
- An attractive deal.
- Demand arriving faster than expected.
That’s the conversation we’re interested in.
Probably not for us.
We want Good Things Capital to be useful where our money can help create additional commercial value. That means there are some situations we’re unlikely to be the right fit for.
Less than £25,000
Our funding model is designed for meaningful commercial opportunities rather than small cash advances.
Businesses with ongoing structural losses
A difficult month or temporary cash-flow gap doesn’t make a bad business. But we’re unlikely to provide new debt simply to fund recurring losses where there isn’t a credible route back to sustainable trading.
Money simply to keep the lights on
We don’t want to add debt to a business that’s gradually running out of road.
Repaying existing problem debt
We’re not generally looking to provide another loan simply to repay overdue lenders, HMRC arrears or historic liabilities.
Traditional bridging finance
We’re not trying to become a general bridging lender.
Pre-revenue or highly speculative start-ups
We like new ideas, but Good Things Capital is primarily intended for established trading businesses with evidence that customers already want what they sell.
Speculative investments
We don’t fund gambling, speculative trading, cryptocurrency speculation or transactions whose success depends primarily on unpredictable asset-price movements.
An unclear use of funds
“General working capital” isn’t enough on its own. We want to understand what the money will actually do and how it creates value.
Deals where everything has to go perfectly
Good businesses know things don’t always go to plan. We prefer opportunities with enough margin and headroom to cope when they don’t.
A difficult month doesn’t make a bad business.
We understand that good businesses can have lumpy cash flow, seasonal demand, customers who pay late and opportunities that arrive before the cash does.
That’s very different from using new money to support an underlying business that no longer works.
How funding works.
- 01
Tell us about your business
A short initial enquiry. No enormous application form.
- 02
Tell us about the opportunity
What are you trying to achieve?
- 03
Let’s look at the numbers
We’ll need enough information to make a sensible commercial decision.
- 04
Have a conversation
Because sometimes ten minutes talking to someone tells you more than ten pages of forms.
- 05
If it works for everyone, we fund it.
Straightforward.
What does our £1 create?
When we look at an opportunity, one of the questions we’re interested in is surprisingly simple:
What does the capital actually create?
- More stock sold.
- A profitable order fulfilled.
- More production capacity.
- A commercial opportunity captured.
- More value in the business.
If there’s a clear answer, we’d like to hear the story.
Real people.
Real conversations.
Good Things Capital was created by people who have spent years building, growing and working with businesses.
We know that the numbers matter. But we also know that sometimes the opportunity behind those numbers matters just as much.

Conrad Mohr
Founder
I have spent much of my career helping businesses grow, building partnerships and turning good ideas into commercial opportunities. Along the way, I became increasingly convinced that business can be both successful and a force for positive change. I created Good Things to put that belief into practice, backing people and businesses, building new ideas and using commercial success to create something positive for others. For me it’s simple: do good business with good people, create more time for the things that matter, and leave a few Good Things behind along the way.

Anna Hewitt-Jones
Co-Founder
I have extensive experience providing business consultancy, trading advice and operational support to companies in the UK and internationally. My experience spans deal negotiation, business development, project and event management, marketing, and creating and streamlining business processes. At the heart of my approach is a genuine belief in people and their potential. I enjoy bringing clarity to challenges, helping businesses turn ideas into action, and supporting individuals and organisations to achieve more than they thought possible. I bring that philosophy to Good Things, combining practical business experience with a desire to help people, businesses and ideas reach their full potential.
Sometimes experience is worth as much as capital.
Good Things has built a network of experienced business people willing to give some of their time to help growing businesses. We leverage this network to help your business succeed.
- Sales
- Marketing
- Finance
- Operations
- Strategy
- People
If you’d like to give some of your time, we’d love to hear from you.
Got an opportunity?
Tell us the story.
No enormous application form. Start by telling us about the business and the opportunity.