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Good Things

The Founder’s AI Toolbox

Use smart tools to do Good Things.

The tools we actually use, what each is best for, and where it saves real time.

We use AI ourselves.

We have used AI tools to help create websites, develop business plans, research opportunities, analyse ideas, structure propositions and challenge decisions before executing them.

We believe being honest about using intelligent tools is good business.

There is nothing clever about spending three days doing something a good tool can help you do in three hours.

  • Save time
  • Save money
  • Improve decisions
  • Increase focus
  • Improve the return on your time

The tools.

  • ChatGPT

    Best for — Thinking and planning

    Thinking, brainstorming, business planning, analysis and challenging ideas.

    Visit ChatGPT

  • Claude

    Best for — Long-form reasoning and code

    Long-form reasoning, software development and coding.

    Visit Claude

  • NotebookLM

    Best for — Research and explanation

    Research, presentations, inspiration, simplifying complex problems and turning propositions into visual explanations.

    Visit NotebookLM

  • Lovable

    Best for — Websites and prototypes

    Building websites, landing pages, prototypes and simple applications.

    Visit Lovable

  • Microsoft Copilot

    Best for — Microsoft 365 work

    Excel, Word, PowerPoint and Microsoft 365 workflows.

    Visit Microsoft Copilot

  • Gemini

    Best for — Google Workspace and general AI

    Google Workspace and general AI.

    Visit Gemini

  • Perplexity

    Best for — Research and sources

    Research and source discovery.

    Visit Perplexity

  • Gamma

    Best for — Presentations

    Fast presentations and visual storytelling.

    Visit Gamma

  • Canva

    Best for — Design and content

    Design, social content, lead magnets and presentations.

    Visit Canva

  • HubSpot

    Best for — CRM and sales

    CRM, marketing and sales.

    Visit HubSpot

  • Make

    Best for — Automation

    AI automation and connecting systems.

    Visit Make

  • Zapier

    Best for — Simple automation

    Simple cross-application automation.

    Visit Zapier

  • Fathom

    Best for — Meetings

    Meeting capture, summaries and actions.

    Visit Fathom

  • Xero

    Best for — Accounting

    Accounting and financial workflows.

    Visit Xero

  • Grammarly

    Best for — Writing

    Writing quality and consistency.

    Visit Grammarly

  • Synthesia

    Best for — Business video

    AI business video.

    Visit Synthesia

  • ElevenLabs

    Best for — Voice and audio

    Voice and audio.

    Visit ElevenLabs

  • Figma

    Best for — Design and prototyping

    Design and product/UI prototyping.

    Visit Figma

Tools change quickly. Good Things recommendations are based on practical usefulness rather than paid endorsement unless explicitly stated.

Now find the hours.

Use the 10-Hour Challenge to work out exactly which tasks these tools should take off your desk.

Start the 10-Hour Challenge →