Good Things Labs
We don’t just write about building businesses. We build them too.
Good Things Labs is where we share businesses, ideas and experiments we’re building ourselves — including what worked, what didn’t and what we learned.
What Good Things Labs is.
Good Things Labs is where we put our own ideas to the test.
We build businesses and experiments ourselves and share what actually happens — the thinking, the tools, the numbers, the mistakes and the lessons.
Good Things Vending
Can you build a commercially successful vending business that also creates measurable benefits for local communities? We’re finding out.
How we write up every Labs project.
The same structure each time, so you can see the whole thing — not just the good bits.
- 01
The idea
- 02
The hypothesis
- 03
What we used
- 04
What it cost
- 05
What happened
- 06
What went wrong
- 07
The results
- 08
What we learned
- 09
Would we do it again?
The first experiment is being written up.
We’re documenting what we’ve been building — including this website. It will appear here rather than being announced before it exists.
We do not pretend AI did not help us.
We show how intelligent tools combined with human experience can create better outcomes.
Try it yourself.
The tools we used are all in the Founder's AI Toolbox, with what each one is genuinely good for.