How good is your business — really?

Purpose

I am clear about what this business is for, beyond making money.

Purpose

The team can explain what we are building and why.

Purpose

Decisions get tested against what we are trying to build.

Profit

Our gross margin is healthy and understood.

Profit

We know which customers and products actually make money.

Profit

Profit is planned, not whatever is left over.

Cash

I know where cash will be in 13 weeks.

Cash

We collect what we are owed on time.

Cash

Cash decisions are made calmly rather than under pressure.

Sales

New business arrives through a repeatable process, not luck.

Sales

Someone other than me can win work.

Sales

We know our pipeline and conversion rate.

Systems

Our important processes are documented.

Systems

The same job gets done the same way by different people.

Systems

We fix the cause of problems rather than the symptom.

People

The right people are in the right roles.

People

People know what good looks like in their role.

People

I delegate outcomes rather than tasks.

Founder dependency

The business runs well when I am away for two weeks.

Founder dependency

Someone else can approve spending and resolve customer problems.

Founder dependency

I spend most of my week on work only I can do.

AI leverage

We use modern tools to remove repetitive work.

AI leverage

We have automated at least one meaningful process this year.

AI leverage

The team is encouraged to find better tools.

Network

I have experienced people I can call before big decisions.

Network

I regularly speak to founders further ahead than me.

Network

We get useful introductions without paying for them.

Freedom

The business gives me the income I want.

Freedom

The business gives me the time I want.

Freedom

I would choose this business again tomorrow.