The Good Things One-Page Business
Your whole business on one page.
Fill it in, print it, stick it on the wall. If it doesn’t fit on one page, it isn’t clear yet.
Why
Why do we exist?
Who
Who is our ideal customer?
Problem
What painful problem do we solve?
Promise
What outcome do we create?
Proof
Why should customers believe us?
Numbers
Revenue. Gross margin. Cash. Pipeline. Profit.
Bottleneck
What is currently stopping us?
90 days
What are our three priorities?
Founder
What am I doing that I should stop doing?
Create with AI
Copy this prompt into ChatGPT, Claude or Gemini to draft your first version, then edit it in your own words.
You are an experienced business adviser. Help me write a one-page summary of my business. Ask me one question at a time to cover: why we exist, our ideal customer, the painful problem we solve, the outcome we create, why customers should believe us, our key numbers (revenue, gross margin, cash, pipeline, profit), our current bottleneck, our three priorities for the next 90 days, and what I should stop doing as the founder. Keep every answer short and specific. At the end, give me the finished one page in plain English.
Where is the bottleneck, really?
The Good Business Score tests all ten areas of your business and tells you which one to fix first.